Local search is increasing at a massive rate and this creates opportunity for local businesses to increase their online profile and get more visitors to their websites . Mobile search is expected to account for 20% of all searches by the end of the year . Local search optimisation is essential for websites if they are to make the most of this upswing in demand. Photogold offers a local search optimisation service which can boost new and established websites. Search engine optimisation ( SEO ) is viewed as one of the dark arts by some businesses but it is vital for every website. SEO involves onpage and offpage optimisation. A well optimised site should have a wide range of links from a variety of sources. Phone Photogold on 07723-538941 for more information. Local search optimisation can mean optimising a website for the local area eg Falkirk or Stirling , but it can apply to a wider area for searches in Scotland.