This is the first post in a series of articles about the top five ecommerce tools which businesses need to generate sales.
The first thing a business needs is a professionally designed website with a wide range of products at competitive prices. Businesses have a wide range of options in terms of website design. Photogold can offer a custom design for an ecommerce website.

The internet represents a sales channel for most businesses offering products or services with a  local or national market. Once the website is set up the company has 3 options in terms of promoting it.

• tell all your existing customers . The website can be promoted on shopfront windows , invoices and statements and on van livery
• search engine optimisation . This consists mainly of getting high quality links to the website plus citations on business directories and social media mentions
• advertising. Google Adwords is the best way of advertising online

Photogold specialises in ecommerce solutions  for photography, art and shopping websites and business blog design . Our standard platform for ecommerce is Magento . For businesses with up to 100 products  WordPress can offer a good alternative . Photogold can supply professional ecommerce business photos  from our extensive picture library or our professional photographer can shoot the pictures which are required.

Read more: http://photogoldecommerce.com

New service  for established websites – our comprehensive site review:
Google Webmaster Tools Review: Confirm notices, conduct link
analysis of Webmaster Tool links, review settings and on-page content
reports.
On-Site Link Analysis: Conduct a thorough on-site internal link analysis
to identify “unnatural linking issues” (footer links, cross-links, etc.).
Off-Site Link Analysis: Conduct a thorough off-site external link
analysis to identify low-quality, unnatural, or detrimental linking
practices.
Anchor Text Analysis: Review external backlink profile to identify
unnatural anchor text weighting practices.
SPAM Audit: Conduct both an on-page and off-page quality analysis
with an eye towards Google guidelines.
Full Site Crawl: A detailed site crawl that covers technical, canonical,
server, and on-page indexing issues.
Content Check: Review and identify duplicated, plagiarized, crossdomain,
and low-quality content issues.
Site Review: Review on-site metrics including average site visits,
bounce rate, and site speed and their penalty triggering effect.
Link Pruning Recommendation(s): Identification of specific links that
should be removed, and advice on how to remove them.
Reconsideration Requests: If manual action is identified, assistance
crafting an EFFECTIVE reconsideration request should be provided.
On-going SEO Support: Follow-up support perhaps via email to clarify
problems or questions as they arise. Phone 07723-538941 for more details

Local search is increasing at a massive rate and this creates opportunity for local businesses to increase their online profile and get more visitors to their websites . Mobile search is expected to account for 20% of all searches by the end of the year . Local search optimisation is essential for websites if they are to make the most of this upswing in demand. Photogold offers a local search optimisation service which can boost new and established websites. Search engine optimisation ( SEO ) is viewed as one of the dark arts by some businesses but it is vital for every website. SEO involves onpage and offpage optimisation. A well optimised site should have a wide range of links from a variety of sources. Phone Photogold on 07723-538941 for more information. Local search optimisation can mean optimising a website for the local area eg Falkirk or Stirling , but it can apply to a wider area for searches in Scotland.

Photogold offers a WordPress blog design and customisation service for new and existing sites. With over 5 years experience of designing WordPress websites , Photogold can create the perfect solution for your business.
Photogold has developed a wide variety of business and ecommerce websites

• Photogold art gallery
• Gift shop
• Edinburgh Airport taxis
• Castle pictures
• Property portal
• Falkirk shopping 

Our WordPress blog design and customisation packages are affordable for SMEs setting up their website. For more details phone 07723-538941. Photogold can supply ecommerce photos for our web designs

Welcome to Photogold ecommerce solutions. We can offer ecommerce design solutions for small businesses in Scotland. Photogold specialises in photography, art and shopping websites and business blog design . Our standard platform for blogs is WordPress . Photogold can supply professional ecommerce business photos from our extensive picture library or our professional photographer can shoot the pictures which are required.

Sample website ;

Castle Pictures